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If you choose App clicks as your Ad group objective, we recommend:
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This bid type is helpful for experienced advertisers who know exactly how much they’re looking to pay per click or install at scale. In this bid type, you choose exactly how much you are willing to pay for either an app click or an install (your maximum bid), and your results will not be charged over this price. Maximum bid: this type allows greater control over how much you pay per app click or install. If you choose App installs as your Ad group objective, we recommend: Select the bid type you’d like to use in your Ad group.If you choose this, you'll only be charged when a user clicks into the app store or directly into the app App clicks: your ads will serve to users likely to click on your app (within your targeting).App installs (recommended): your ads will serve to users likely to install your app (within your targeting). If you choose this, you’ll be charged by impressions or when a user clicks into the app store.
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In the delivery section, select one of the two available Ad group goals:.You can also set the ad group start and end time Next, you'll set up your first ad group. Name the ad group and choose the app you’d like to promote.Here you will name your campaign, choose your funding source and set campaign dates and budget You'll be brought to the "Details" tab in the campaign setup form.Choose "App installs" from the list of campaign objectives.Click "Create campaign" in the top right corner of your Ads Manager.Prior to launching your first App Installs campaign, please make sure you’ve integrated with a MACT partner, SKAdNetwork, and have signed up for our Advanced Mobile Measurement Program.